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SF PRIDE BEACON OF LOVE 2024 X FIG & THISTLE
PRESENTS

SATURDAY, JUNE 29th & SUNDAY, JUNE 30th, 2024

WELCOME

Welcome to SF Pride’s first curated Cannabis experience in collaboration with Fig & Thistle Apothecary. Fig and Thistle Apothecary presents the HOTTBOXX, an outdoor Cannabis event alongside the 54th Annual Pride Parade in San Francisco happening on both June 29th and June 30th, 2024. Come meet and greet Cannabis Exhibitors from all over California, showcasing their products and processes. There will be three local Cannabis Retailer Dispensaries on site for you to conveniently purchase Cannabis Goods and experience them in a designated consumption area within this event. This is a public event with no entry costs designed for attendees strictly 21 years old or older with a valid government ID to participate in the sharing of knowledge, culture, and a joint; openly and legally. Only legal Cannabis entities verified by the California Department of Cannabis Control can apply and participate in this event.

Our mission is to provide a safe, organized, and compliant environment for everyone to enjoy. We are here to celebrate the rich history of both Cannabis and PRIDE culture in San Francisco and to pay homage to the great strides we’ve made. Please join us for this historic union and let the good times roll.

EVENT DETAILS

The San Francisco Pride 2024 Event is a “rain or shine” Event. The HOTTBOXX takes place at Grove Street between Larkin and Polk Street Saturday, June 29th through Sunday, June 30th, 2024.

Saturday, June 29, 12 p.m.- 6 p.m.

Gates open to the public at 12:00 p.m.
Cannabis Booths close at 5:00 p.m.
All other areas of the Event are open until 6:00 p.m..

Sunday, June 30, 11 a.m.- 6 p.m.

Parade begins at 10:30 a.m.
Gates open to the public at 11:00 a.m.
Cannabis Booths to be closed at 5:00 p.m.
All other areas of the Event are open until 6:00 p.m.

APPLICATIONS

We have some great news! We have extended the deadline for Cannabis Exhibitor application to Friday, May 3rd! We realize with the busy 420 holiday many businesses did not have the time to dedicate towards filling out the HOTTBOXX Exhibitor application.

Thank you for your interest in being a part of SF Pride’s first curated Cannabis experience this year in collaboration with Fig & Thistle Apothecary’s, the HOTTBOXX Cannabis Area at the 2024 San Francisco Pride’s Beacon of Love Celebration.

We are looking for Brand Exhibitors interested in showcasing their products in SF Pride’s 54th Year of celebrating. As a vendor, exhibitor, and/or sponsor you and your brand will be a part of celebrating a greater cause that enriches and empowers individuals across the globe. Cannabis Brand Exhibitors will showcase their product line in a 10x10ft lot booth, interact with public curiosities and consumers directly and make sales through three of the licensed Cannabis Retailers at the event. SF Pride welcomes 1 million visitors per year! The HOTTBOXX expects to have approximately 5,000-6,000 people attend per day. Nestled within the HOTTBOXX, we will feature an area dedicated to consumption of Cannabis Goods.

We are currently still taking Exhibitor applications for California Cannabis Brand partners who share the values and goals of SF Pride. The Cannabis Exhibitor’s products will be part of the curated menu to sell to the public through the designated Cannabis Retailers onsite. If you are interested in participating as a Cannabis Exhibitor please make sure to read through all the rules and regulations to make sure you qualify to participate. Application fees are NON-REFUNDABLE regardless of whether or not your business or brand is selected. The application window for Cannabis Retailers is now closed. Application deadline for Cannabis Exhibitors has been extended to Friday May, 3rd, 2024 at 5pm. Since there are limited spots available, unfortunately we cannot accommodate placement for all applicants. Cannabis Retail spots are reserved for local San Francisco Cannabis licensed retailers holding valid permits. You will be notified on Monday, May 6th 2024 should your application be chosen and we will send over all the necessary information about the event at that time. You’ll have until Thursday May 8th, 2024 by 5pm to sign the contract and pay the Booth Fee in-full in order to secure your spot.

Thank you for considering to be part of the HOTTBOXX celebration!

LICENSE # CE014-0000178-LIC

CANNABIS RETAILERS

Applications are now closed!
Definition: A licensed Cannabis Retailer (including non-storefront retailers) and/or licensed microbusinesses authorized to conduct retail sales and may sell Cannabis Goods at a temporary cannabis event.

If you are a Cannabis entity that is NOT currently holding a Cannabis Retailer License, you may NOT apply to be a Retailer at this event. Please refer to the Exhibitors Application.

Application Fee (Non-Refundable): $350

Application Fee (for verified Equity Applicants): $0

Booth Fee: Email [email protected] for inquiries.

Booth Fee includes:

-Booth Tent (10×20) and set-up

-Dedicated Wifi

-Power

-1 Dedicated Security Guard during Operating Hours

-BOH (Back of House) Storage Container

-2 tables and 4 chairs:

Please review Rules & Code of Conduct before submitting an application.

Retailer Rules of Conduct

CANNABIS EXHIBITORS

Definition: Cannabis Exhibition booths are companies with a valid cannabis license to manufacture and distribute their product and/or companies that hold a valid business license. Exhibitors may ONLY showcase their products. Exhibitors may NOT sell their products at a temporary cannabis event. Retailers will sell Exhibitor’s products at 3 dedicated point of sale booths.

Application Non-Refundable Fee: $350

Application Fee (for verified Equity Applicants): $0

Booth Fee: $3,000 (Paid to San Francisco Pride directly)

Booth Fee includes:

-logo placement/weblink on the sfpride.org/hottboxx page

-mentioned/tagged as a group in, at minimum, three social media posts before the event

-mentioned in the SFPride newsletter

-wifi

-power

Add-ons that are available for an additional fee:

-10×10 tent with set-up $400

-1 table and 2 chairs with set-up $100

Please review Rules & Code of Conduct before submitting an application.

Application Link

Exhibitor Rules of Conduct

CANNABIS SPONSORS

Deadline for submissions is 5/31/24
Interested in sponsoring the HOTTBOXX? Licensed Cannabis Brands and many Non-Cannabis Brands are sponsor candidates. Sponsorships cannot be related to tobacco, hemp, alcohol, or sugary beverages. Sponsorships must also not target to the youth demographic. Sponsorship Deck HERE. Email us at [email protected] with your sponsorship requests!

HOTTBOXX Volunteers
Deadline for applications is 5/31/24
Interested in becoming a volunteer at HOTTBOXX with SF Pride? Apply HERE

MAP
FAQS
What types of payment are accepted at the HOTTBOXX?
Onsite Cannabis Retailers only accept cash and debit card payments for Cannabis Products. There is an ATM inside the HOTTBOXX located near the Fig & Thistle Apothecary booth.
Do I need to sign a waiver to enter the Consumption Area?
Yes. The Consumption Area requires all patrons to present ID, proof of purchase, and a sign a waiver to grant entry.
How old do I need to be to participate in the HOTTBOXX?
21 and over. All Person(s) must be 21 years of age to enter the HOTTBOXX. There is one security checkpoint at the entrance of the Cannabis Zone, the HOTTBOXX. There is another security checkpoint to enter the Consumption Area Red Zone. According to Prop 64, everyone 21 years of age and older can legally consume Cannabis in California. This law also pertains to non California residents visiting the State.
I am 18 years old and have a medical marijuana ID card. Can I participate in the HOTTBOXX?
No. Although adults 18 to 21 years old with a medical marijuana ID card can also legally consume Cannabis, due to the laws instituted by the City of San Francisco, it is forbidden to allow medical patients into the Consumption Area who are under 21.
Do I need to show ID to purchase Cannabis inside the HOTTBOXX?
Yes. You are required to show a valid government issued photo ID. This includes a driver’s license and/or passport. No pictures or expired IDs will be accepted. There will be several checkpoints within the HOTTBOXX, where individuals will be required to show proper identification. This includes, but is not limited to the Entrance of the HOTTBOXX, at the time of purchase, and upon entry into the Consumption Area.
Can I smoke and/or consume Cannabis in the HOTTBOXX?
Yes, but only inside the designated Consumption Zone. Inside the Cannabis Zone, the HOTTBOXX, there is an additional Red Zone dedicated to Cannabis Consumption. To enter this area, you must show a receipt of proof of purchase and ID that matches the purchase. As per California law it is illegal to consume, smoke, eat or vape cannabis in public. It is illegal to open a package containing  cannabis or any cannabis or any cannabis products in public. This includes but is not limited to parks and sidewalks and business and residential  areas. The Consumption Zone in the HOTTBOXX provides a safe and legal environment for you to openly consume.
Can I bring my own Cannabis to the HOTBOXX Consumption Area?
No. Attendees may NOT bring and/or consume outside or previously purchased Cannabis Products. The only products you may consume inside the Consumption Area are items that are purchased on the same day at the HOTTBOXX Retailer Booths. Items purchased must be new and unopened when brought into the Consumption Area. You may be asked to show proof of purchase receipt.
What types of Cannabis Products are available for purchase in the Cannabis Zone, the HOTTBOXX?
Products displayed and available for purchase include flower, edibles, vapes, CBD products, pre-rolls, THC-infused beverages, topicals, wellness, and cannabis accessories. 20 plus different brands will be exhibiting at their booths/tents! There are even more brands and products available for purchase at the various onsite Retailers/Dispensaries.  You can consume any of the products we sell at the three Cannabis Retail locations. Dab/Concentrates are not allowed to be consumed in the Consumption Zone. 
How many Cannabis Products can I purchase at the HOTTBOXX?
Per day, customers can purchase 1 ounce or 28.5 grams of flower a day and up to 8 grams of concentrates and manufactured products including edibles, oils, extracts and other products. 
Can I bring in my own smoking equipment to the HOTTBOXX?
All other outside accessories including glass pipes and glass bongs are not acceptable to bring in. You are welcome to bring your own previously purchased rolling papers, lighters, and matches. Cannabis Accessories will be available for purchase at any of the onsite Retailers/Dispensaries. 
Can I reserve a spot inside the Consumption Area?
No. The Consumption Area is a first come first serve area with limited capacity. No reservations are available. There are no Ins and Outs. 
How long can I stay in the Consumption Area?
Due to limited capacity, we ask that attendees limit their stay inside the Consumption Area to 60 minutes. Please be mindful of the other attendees waiting to enter the area. 
Can I smoke tobacco products in the Cannabis Zone, the HOTTBOXX?
The HOTTBOXX is strictly a NO TOBACCO zone. Only Cannabis Products that have been purchased within The HOTTBOXX may be smoked in the designated Consumption Area Red Zone located inside of the HOTTBOXX.
Do you serve alcoholic beverages in the HOTTBOXX?
No. The HOTTBOXX is strictly a NO ALCOHOL zone. Under California law, businesses are not allowed to serve and/or consume alcohol and cannabis on the same premises. You may not bring your own alcohol. There are two food vendors within the HOTTBOXX area that will serve non-alcoholic drinks for purchase along with two water stations. 
Are there bathrooms inside the HOTTBOXX?
There are several bathrooms and hand washing stations available inside the HOTTBOXX.
Do you sell food in the HOTTBOXX?
Yes! There are two locations where snacks and comfort foods are available for purchase.  
Can I bring food into the Consumption Area?
Yes! You are welcome to bring food into the Consumption Area.  
Can I bring non-alcoholic drinks into the HOTTBOXX?
Yes, although all drinks will be inspected. No alcohol is permitted within the HOTTBOXX.  
Can I bring a bag or backpack into the HOTTBOXX?
Yes. ALL bags must be a CLEAR plastic, vinyl, or PVC and not exceed 12 inches X 6 inches X 12 inches in dimension. All bags, bag contents, and liquid bottles are subject to search before entry is granted.  
What are all the products that are NOT allowed to be consumed at the HOTTBOXX and Consumption Area?
Products that cannot be consumed at the event are: alcohol, tobacco, illicit drugs, mushrooms, dab products, hemp products, and outside/previously purchased Cannabis products. 

HAVE MORE BURNING QUESTIONS? EMAIL US AT: [email protected]

ABOUT US

Fig & Thistle was founded on friendship in San Francisco by a group of friends who throughout decades became family. What started out on the tennis courts of Ella Hill Hutch in the Fillmore, and a hole-in-the wall sandwich shop in the Avenues eventually led to the birth of our wine bar in Hayes Valley called Fig & Thistle, in 2013.

Our natural curiosities for all things fun, paired with natural wines led to the birth of our first dispensary Fig & Thistle Apothecary, in 2020. We proudly became one of the first Social Equity, Black Owned, Asian Owned, Women Owned and Operated Recreational (and Medicinal) Cannabis Dispensary to open in San Francisco.

Our individual diversities and upbringing is why we are so passionate about providing a warm and safe environment for our guests. And since the LGBTQ+ and cannabis community have embraced us with open arms; we just genuinely want to echo this beacon of love. That’s why we are so honored to be the official Cannabis Event Coordinator for PRIDE SF’s first ever curated cannabis event.

ABOUT SF PRIDE

Our organization is dedicated to creating a vibrant and inclusive community for LGBTQ+ individuals and allies. As the largest gathering of the LGBTQ+ community and allies in the nation, our annual celebration brings together over 200 parade contingents and exhibitors, and features many community-run stages and venues.

Each year, our Pride Celebration begins on a Saturday in Civic Center Plaza, located in downtown San Francisco, during the last full weekend of June. This event attracts people from all over the world and provides an opportunity for the LGBTQ+ community and allies to celebrate diversity, equality, and love. The Celebration includes various entertainment options, including music, performances, food, and merchandise vendors, and a family garden where families can enjoy activities together.

The highlight of our event is the San Francisco Pride Parade, which takes place on Sunday morning and kicks off from Beale Street along Market, ending at Market and 9th St. in the heart of downtown San Francisco. Our parade features a diverse group of marchers, including floats, dancers, and community organizations, who come together to show their support for the LGBTQ+ community and promote equality and justice for all. We invite you to join us for our annual celebration and take part in our mission of creating a world where everyone is free to be their authentic selves.

San Francisco Pride is one of the largest LGBTQ+ celebrations in the world. Our mission is to create a space where everyone can come together to celebrate, honor, and uplift the diversity of our community. We are a non-profit organization that is dedicated to supporting the LGBTQ+ community through a variety of programs, events, and advocacy work. We have worked tirelessly to advocate for LGBTQ+ rights and visibility, and to create a more inclusive and equitable world for all. Our annual parade and festival bring together over a million people from around the world to celebrate the beauty and resilience of our community.

At San Francisco Pride, we believe that everyone deserves to be seen, heard, and valued for who they are. We are committed to creating a world where LGBTQ+ people can live, work, and thrive without fear of discrimination or violence. We are proud of our history and excited about the work we are doing to create a brighter future for all members of the LGBTQ+ community.